Sachi

The owners sought to attract young patrons to Omakase sushi and challenge the misconception that casual dining implies lower quality. Thus, the design embraced an old-fashioned yet modern 'retro-pop' aesthetic, diverging from classic Japanese design norms. This retro-pop style aligns seamlessly with Sachi's modern interpretation of traditional Japanese chirashi sushi and Omakase sushi. Named after 'Umi no Sachi,' meaning Gifts from the Sea and the Earth, Sachi’s logo features strokes reminiscent of ocean waves, symbolizing the bounty of the sea and earth. Through this innovative approach, we fused traditional culinary artistry with a vibrant, contemporary visual identity, ensuring Sachi stands out as a beacon of quality and creativity in the casual dining scene.

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